Ethnography article 1 & 2

Article 1:

The job of ethnography is to show why the world assigns certain meaning to certain things. an example given in the article is how it's an unspoken rule that you wear black to a funeral, because of the significants that we give black in its relationship with death. Ethnographers learn more from looking inside of a persons world than they do talking to a person. This is because what people say and what they do are not always the same thing. The steps in the ethnographic process are to,

1. Define the problem

2. Rethink the problem

3.Define the context

4. Define the sample

5. Make a Game plan

6. Enter the field

7. Analyze and interpret 

8. Share the insight

9. Define opportunities 

These skills help them understand the way society as a whole see's the world, and why we do some of the things the way that we do them.

Article 2: 

The second article explains how ethnography and design can work hand and hand. Ethnography is important with design because in order to make a product that will appeal to people, you have to understand what they want. Ethnography helps designers see past what they think is useful and see what other people need. The use of ethnography can hep us understand the meaning behind human rituals and the norms that we accept. It also gives us designers the most effective ways to communicate with the public. This article describes the steps of design differently. 

1. Define the problem

2. Find the people

3.Plan an approach

4. Collect data

5. Analyze and interpret 

6. Share insight

7.